Strength training equipment forged in Glasgow
From first-timers to the fit-for-lifers, from the every day lifters to the everyday athlete.
We design the finest strength training equipment to help any and every body improve their health and wellbeing, and discover a strength they didn’t know they possessed.
Our Products are Designed with our Built to Last ethos
At PRIMAL®, we are experts in equipment design – down to every nut and bolt.
We design and build strength equipment that is made to withstand the rigours of any gym environment.
Our built to last ethos defines this focus on quality at every stage of product creation.
WHY PRIMAL
-
Ergonomic design
Shop nowWe design and build strength equipment is multifunctional, optimisable and biomechanically better.
-
Gym Design & Planning
Find out moreEvery project is unique and every detail matters. We offer a unique and personalised approach to gym planning, ensuring that your gym is optimised for functionality as well as raising the bar on design.
-
Unrivalled Customer Care
Find out moreWe aim to over-deliver on customer service, honesty, integrity and transparency. With our in house customer service team, engineers, and installers across the UK we are here to help long after your equipment is in the gym.
-
Community at Our Core
Join the communityWe’re here to forge friendships and communities, to create welcoming and inclusive spaces for people of all ages and every level discover the joys of strength training.
OUR SERIES
-
Learn more
Defy preconceptions. PRIMAL® Personal Series has been created to bring the best in strength training to your home gym. Designed without compromise, whether a first timer or fit-for-lifer, discover your true potential with class leading home strength equipment.
-
Learn more
Go beyond boundaries. Uniquely designed to be both ergonomically and biomechanically better, PRIMAL® Pro Series provides unrivalled equipment performance for professional gyms. Created by industry experts and built better to build better.
-
Learn more
Ready for the next level. PRIMAL® Performance Series offers the ultimate in precision crafted commercial equipment. Biomechanically engineered and overbuilt to withstand the rigours of any gym environment. Leading the way on innovation and design, this series sets a new industry standard.
