{"title":"Back To Strength","description":null,"products":[{"product_id":"primal-strength-nexus-primary-fitness-double-tricep-rope-attachment","title":"Primal Pro Series Double Tricep Rope","description":"\u003cp\u003eThe Pro Series Double Tricep Rope is one of 7 Primal accessories and is a must have for any gym, PT studio or sports facility.\u003c\/p\u003e\n\u003cp\u003eTricep ropes are widely used for an array of tricep exercises and the Pro Series rope fits on all standard carabiner clips. It has a heavy-duty, thick, black rope with oversized rubber stoppers. This ensures users not only get an excellent grip on the rope but can utilise maximums weight without their hands slipping from the rope. The rope has a hardened-chrome, laser-etched centre piece which revolves smoothly around the rope without fraying.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850856112417,"sku":"PSAC0015","price":18.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/psac0015-nexus-primary-fitness-double-tricep-rope.jpg?v=1720696707"},{"product_id":"primal-strength-nexus-primary-fitness-multi-grip-lat-pull-down-bar-cable-attachment","title":"Primal Pro Series Multi-Grip Lat Pulldown Bar","description":"\u003cp\u003eThe Pro Series Multi-Grip Lat Pull-Down Bar is one of 7 Primal accessories and is a must have for any gym, PT studio or sports facility.\u003c\/p\u003e\n\u003cp\u003eThe Pro Series Lat Bar has multiple grip options; the wide grip has premium rubber, ergo-handles with oversized stoppers to ensure maximum comfort and safety when performing wide-grip lat pull downs. The straight part of the lat bar has medium grips and close-grip, pull-down with ergo-grip.\u003c\/p\u003e\n\u003cp\u003eLat pull-downs are probably the most commonly performed cable exercise in any gym or sports facility when targeting the back and the heavy-duty Pro Series bar is perfect for this, and all other, cable pull-down exercises. The lat bar fits on all standard carabiner clips and has a heavy-duty, hardened-chrome bar, with a revolving, hardened-chrome centre. The rubber has a medium knurl for maximum grip.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850856866081,"sku":"PSAC0017","price":38.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/psac0017-p24-multi-grip-lat-bar.jpg?v=1720696717"},{"product_id":"primal-strength-nexus-primary-fitness-revolving-double-handle-attachment","title":"Primal Pro Series Revolving Double Handle Attachment","description":"\u003cp\u003eThe Pro Series Revolving Double-Handle Close-Grip Attachment is one of 7 Primal accessories and is a must have for any gym, PT studio or sports facility.\u003c\/p\u003e\n\u003cp\u003eDouble-handles are widely used for close-grip pull-downs and low cable rows. The Pro Series Revolving Double-Handle Attachment fits on all standard carabiner clips. It has a heavy-duty, hardened-chrome frame, with a revolving, chrome centrepiece. The revolving centre reduces stress on the user’s wrists whilst the rubber handles have a medium-knurl, ergo-grip, which ensures users can utilise maximum weights without their hands slipping from the handles.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850857619745,"sku":"PSAC0018","price":30.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/psac0018-Double-Handle.jpg?v=1720696725"},{"product_id":"primal-strength-nexus-primary-fitness-straight-revolving-handle-bar-attachment","title":"Primal Pro Series Straight Revolving Handle Bar","description":"\u003cp\u003eThe Pro Series Revolving Handle Straight Bar Attachment is one of 7 Primal accessories and is a must have for any gym, PT studio or sports facility.\u003c\/p\u003e\n\u003cp\u003eThe Straight bar attachment is widely used for push-downs, bicep curls and overhead presses. The Pro Series Revolving Handle Straight Bar fits on all standard carabiner clips. It is a heavy-duty, hardened-chrome bar, covered with premium-rubber grips. The revolving bar reduces stress on the user’s wrists whilst the rubber handles have a medium-knurl, ergo-grip, which ensures users can utilise maximum weights without their hands slipping from the handles.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850858176801,"sku":"PSAC0020","price":23.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/psac0020-nexus-primary-fitness-straight-revolving-handle-bar.jpg?v=1720696734"},{"product_id":"primal-strength-stealth-commercial-fitness-elite-wall-mounted-multi-chin-bar-matte-black","title":"Primal Pro Series Wall Mounted Multi Chin Bar - Black","description":"\u003cp\u003eThe Primal Pro Series Wall Mounted Chin-Up Frame is a great chin-up solution for any commercial gym, sport facility or home that has restricted space, restricted height or a functional fitness box looking to add a wall of chinning frames.\u003c\/p\u003e\n\u003cp\u003eThe multi grip chin-up option offers a wide range of grips, these include; vertical and horizontal wide-grip chin-up handles, vertical and horizontal close-grip chin-up handles and mid-range angled-grip chin-up handles.\u003c\/p\u003e\n\u003cp\u003eThe Primal Pro Series Wall Mounted Chin-Up Frame comes in Matte Nero, with Pro Series Black Bolts. \u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850858733857,"sku":"PSAC0035","price":119.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/psac0035stealth-commercial-fitness-elite-wall-mounted-multi-chin-bar-matte-nero.jpg?v=1720696742"},{"product_id":"primal-strength-stealth-primary-fitness-olympic-ez-ionised-bar-with-bush-bearings","title":"Primal Pro Series Ionised Olympic EZ Bar - Black","description":"\u003cp\u003eThe Primal Pro Series Ionised Black Olympic EZ bar is a heavy duty curl bar engineered using brass bushings which not only prolong the life of the bar but are essential to reduce disc friction, allowing for smoother lifts. A lower grade EZ bars will use Allen Key secured end caps, which can quickly (and do frequently) break when used in a commercial gym environment, so the Pro Series EZ Bar design offers increased durability from inferior alternatives on the market.\u003c\/p\u003e\n\u003cp\u003eThe black, ionised finish on the bar improves with age, unlike “decorative” chrome bars, ionised finishes will never peel, flake or chip - which makes for a longer lasting, more aesthetically pleasing bar. The Pro Series EZ grip design is engineered to alleviate unnecessary pressure on the wrists while using pronated and supinated grips during bicep and tricep training. The knurled grip is 28.5mm with medium knurling.\u003c\/p\u003e\n\u003cp\u003eThe Primal Pro Series Ionised Black Olympic EZ bar is one of 5 Core Primal bars and the range has been designed for use in any sports facility, commercial gym, PT studio or home. It has a Matte Nero Ionised finish and is suitable with all Olympic-sized discs. We recommend using the EZ bar with our Primal Premium Rubber Olympic discs.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850859389217,"sku":"PSBA0003","price":89.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/PSBA0003-Primal-Strength-EZ-Bar.jpg?v=1720696752"},{"product_id":"primal-strength-alpha-commercial-swiss-olympic-bar","title":"Primal Pro Series Olympic Swiss Bar","description":"\u003cp\u003eThe Pro Series Swiss Olympic Bar has been engineered to be used as a multi-purpose, dual grip pressing bar. The bar has both narrow and wide-grip neutral pressing handles and angled-grip pressing handles. The neutral grip is great to relieve pressure on user’s shoulder muscles when performing heavy presses.\u003c\/p\u003e\n\u003cp\u003eThe Swiss Bar (sometimes known as a ‘Football Bar’) is a great variation to training with Olympic bars and is great for training chest and triceps using pressing exercises. It can also be used for hammer curls, forward shoulder raises and neutral-grip, bent-over rows.\u003c\/p\u003e\n\u003cp\u003eThe Commercial Swiss Olympic Bar been designed for use in any sports facility, commercial gym, PT studio or home. It has a Matte Nero powder-coated finish and is suitable with all Olympic-sized discs. We recommend using the Swiss Bar with our Primal Premium Rubber Olympic Discs, Coloured Virgin Rubber Bumpers, and our Nero Grain Bumpers.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850860077345,"sku":"PSBA0004","price":149.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/OlympicSwissBar2.jpg?v=1720696764"},{"product_id":"primal-strength-be-strong-dual-4-needle-olympic-bar","title":"Primal Pro Series 4 Needle Dual Knurl 7ft Olympic Bar - Black","description":"\u003cp\u003eThe Primal Pro Series “Be Strong” 4-Needle Olympic Bar has been engineered to be used as a multi-purpose bar for Power-lifting, Weight-lifting and use in functional fitness boxes. When designing the “Be Strong” bar we used 4-needle bearings for a smooth, reduced friction spin, with brass bushing for extra support. The bar is heavy duty and tested to 190,000 pounds per square inch.\u003c\/p\u003e\n\u003cp\u003eThe “Be Strong” bar has no centre knurl, with dual classic knurling for Power and Olympic lifts and is warrantied for being dropped when used with quality bumper plates. The bar has a good flex\/whip for weight-lifting and will always spring back perfectly. The “Be Strong” bar has slightly less flex than the “It’s Heavy” bar. The Ionised black finish offers a great patina overtime.\u003c\/p\u003e\n\u003cp\u003eThe Primal Pro Series “Be Strong” 4-Needle Olympic bar is one of 12 Primal bars and the range has been designed for use in any sports facility, commercial gym, PT studio or home. It has an Ionised finish and is suitable with all Olympic 50mm size discs. We recommend using the “Be Strong” bar with our Primal bumper plates.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850860405025,"sku":"PSBA0005","price":199.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/bar-1-1.png?v=1720696775"},{"product_id":"primal-strength-austin-olympic-power-bar","title":"Primal Performance Series Austin Olympic Power Bar","description":"\u003cp\u003eThe Performance Series Austin Power Bar has been engineered for use as a multi-purpose power bar for deadlifting, squatting and benching. The bar has a firm whip with thinner ends to allow more plates on the bar. The bar is completed with an aggressive 1.6mm diamond knurl.\u003c\/p\u003e\n\u003cp\u003eWhen designing the “Austin” bar we use brass bushing for a smooth, reduced-friction spin, the spin is far lower than our 8-needle bars which have been designed for olympic lifting.\u003c\/p\u003e\n\u003cp\u003eThe bar is tested to a minimum stress level of 190,000 pounds per square inch, the bar is thoroughly tested to 1000kg of pressure, repeatedly during our factory QC process.\u003c\/p\u003e\n\u003cp\u003eThe “Austin” Texas Bar differs from our Dual Olympic Bars as it has a centre knurl for sumo deadlifts and knurl support for squatting. The bar has a 29mm grip (Dual Bars are 28mm) and it has a firm flex\/whip. The Ionised-Steel centre gives the bar market-leading durability, reducing expense and maintenance for busy gyms and performance centres. Each Sleeve measures 41.5cm\u003c\/p\u003e\n\u003cp\u003eThe “Austin” Olympic Power Bar is one of our core Primal bars and the range has been designed for use in any sports facility, commercial gym, PT studio or home.\u003c\/p\u003e\n\u003cp\u003eIt has hardened steel 50mm, Olympic ends complete with snap ring ends and is suitable for use with all Olympic discs. We recommend using the “Austin” bar with our Primal Calibrated plates\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850860798241,"sku":"PSBA0009","price":299.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/austin_bar.jpg?v=1720696784"},{"product_id":"primal-strength-7ft-olympic-weight-lifting-bar-rated-400kg-black","title":"Primal Personal Series 7ft Olympic Bar","description":"\u003cp\u003eThe Personal Series 7ft Black Bar is 400kg-rated bar with 50mm Olympic ends. The bar is an ideal entry level bar for PT studios and home gyms.\u003c\/p\u003e\n\u003cp\u003eThe 7ft Black Bar has a medium\/firm whip, 29mm-grip and multiple knurling positions.\u003c\/p\u003e\n\u003cp\u003eThe bar has a low spin with double snap ring fixings on brass bushings.\u003c\/p\u003e\n\u003cp\u003eThe 7ft Black Bar is the entry level bar in the extensive Primal bar range and our “Be Strong” Bar is the first Bar in the range with needle bearings.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850861388065,"sku":"PSBA0011","price":139.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/psba0011-Primal-Strength-7ft-Olympic-Bar.jpg?v=1720696794"},{"product_id":"primal-strength-monster-series-iso-incline-leg-press","title":"Primal Performance Series ISO Incline Leg Press","description":"\u003cp\u003eThe Primal Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security when training.\u003c\/p\u003e\n\u003cp\u003eISO Lever Plate-Loaded Machines have many benefits, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFull range of depth for heavy duty leg pressing\u003c\/li\u003e\n\u003cli\u003eConverging or diverging range of motion\u003c\/li\u003e\n\u003cli\u003eBack-supported leg pressing\u003c\/li\u003e\n\u003cli\u003eMaximise weight used whilst applying a natural lifting motion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primal Performance Series Incline Leg Press provides users with a heavy duty, multi-angle machine, with 3, extended weight-pin holders for maximum pressing weight. The back pad on the leg press has been engineered to provide a full range of seating angles to isolate and develop user’s leg muscles. The unique leg press design can be used lying, almost horizontally, for an extended range, or seated at a range of upright angles, for a more traditional leg press motion.\u003c\/p\u003e\n\u003cp\u003eLeg Pressing is a core leg exercise and maximises the use of glutes, hamstrings and quads whilst putting the body in an ergonomically, natural and safe pressing motion. The oversized, angled foot plate of this machine allows users to press their maximum weight without having as much pressure on their lower back whilst allowing users to place their feet in multiple positions to train their legs from different angles and targeting different muscle groups. It’s modern, user-friendly design easily allows users to comfortably perform (and move between) single leg or dual leg presses, whilst the non-slip diamond cut foot plates ensure user safety even when pressing a heavy load.\u003c\/p\u003e\n\u003cp\u003eThe ISO leg press is one of 8 Core Primal ISO Machines and the range is perfect for any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850862010657,"sku":"PSSS0014","price":2799.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/PSSS0014-Commercial-ISO-Leg-Press.jpg?v=1720696804"},{"product_id":"primal-strength-alpha-commercial-fitness-elite-iso-seated-calf-machine","title":"Primal Performance Series ISO Seated Calf Machine","description":"\u003cp\u003eThe Performance Series Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the optimum safety when training.\u003c\/p\u003e\n\u003cp\u003eISO Lever Plate-Loaded Machines have many benefits, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaximum muscle-extension in a supported position\u003c\/li\u003e\n\u003cli\u003eConverging and diverging range of motion\u003c\/li\u003e\n\u003cli\u003eSafely isolates muscle groups whilst allowing maximum weights to be lifted\u003c\/li\u003e\n\u003cli\u003eEnsures a natural lifting motion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Performance Series ISO Seated Calf Machine provides users with a full range of motion to stretch and press their calf muscles. Calf muscles can be difficult to activate through a full range of motion. The Primal Calf Machine provides a solution to this by allowing users to adjust the knee-pad height to ensure they get a maximum range of motion. The sealed bearings allow for a smooth, calf-pressing action.\u003c\/p\u003e\n\u003cp\u003eSimply add the weights required, adjust the seat’s knee-pad height using the metal pop pin, release the support arm and you can utilise the machine for heavy duty calf raises. The design allows users to comfortably use the machine as a single-leg or dual-leg calf press. The extended weight-pin holder provides a high maximum weight capacity and the non-slip, diamond-cut foot plates ensure user safety even when pressing a heavy load.\u003c\/p\u003e\n\u003cp\u003eThe ISO Calf Press is one of 8 Core Primal ISO Machines and the range is perfect for any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads. The quick release knee-pads allow users to set the machine up quickly to the desired height.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850862797089,"sku":"PSSS0012","price":1299.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/psss0012-alpha-commercial-fitness-elite-iso-seated-calf-machine-matte-nero-1-1.jpg?v=1720696814"},{"product_id":"primal-strength-alpha-commercial-fitness-elite-iso-lat-pull-down","title":"Primal Performance Series ISO Lat Pulldown","description":"\u003cp\u003eThe Primal Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training.\u003c\/p\u003e\n\u003cp\u003eISO Lever Plate-Loaded Machines have many benefits, including:\u003c\/p\u003e\n\u003cp\u003e• Independent movement of each machine arm\u003c\/p\u003e\n\u003cp\u003e• Converging or diverging range of motion\u003c\/p\u003e\n\u003cp\u003e• Safely isolates muscle groups\u003c\/p\u003e\n\u003cp\u003e• Maximises weight used whilst applying a natural lifting motion\u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series ISO Lat Pull-Down offers a natural and very ‘true’ lat pull-down motion. The ergonomic design allows users to achieve a full range of motion whilst isolating and developing the targeted back muscle groups more effectively than any machine on the market. As the popularity of ISO Lever Machines grows, more and more athletes are employing these machines as the training machines of choice.\u003c\/p\u003e\n\u003cp\u003eTraditionally, cable lateral pull-down machines are a pulley with a fixed ‘lat bar’ attached. The Primal ISO Lat Pull-Down has been engineered with over-sized grip handles, allowing users to adjust their grip horizontally, vertically or using an angled grip. Each grip targets the back muscles in a slightly different motion, providing users with the most complete, Lateral Pull-Down Machine on the market.\u003c\/p\u003e\n\u003cp\u003eSimply add the weights required, adjust the seat height and you can utilise the machine for a range of back exercises. As all Primal ISO Machines have single levers, you can train using one arm or both to isolate the lat muscles. When using a single arm motion there is an additional support handle for your free arm to provide stability.\u003c\/p\u003e\n\u003cp\u003eThe ISO Lat Pull-Down is one of 8 Core Primal ISO Machines and the range is perfect for any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads. The quick-release seat allows users to set the machine up quickly to the desired height.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850863845665,"sku":"PSSS0009","price":1999.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/PSSS0009-Primal-Strength-Alpha-Commercial-Fitness-Elite-ISO-Lat-Pull-Down.jpg?v=1720696823"},{"product_id":"primal-strength-alpha-commercial-fitness-elite-iso-shoulder-press","title":"Primal Performance Series ISO Shoulder Press","description":"\u003cp\u003eThe Primal Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training.\u003c\/p\u003e\n\u003cp\u003eISO Lever Plate-Loaded Machines have many benefits, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent movement of each machine arm\u003c\/li\u003e\n\u003cli\u003eConverging or diverging range of motion\u003c\/li\u003e\n\u003cli\u003eSafely isolating muscle groups\u003c\/li\u003e\n\u003cli\u003eMaximise weight used whilst applying a natural lifting motion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primal Performance Series ISO Shoulder Press offers a natural and very ‘true’ pressing motion. Simply add the weights required, adjust the seat height and you can utilise the machine for a range of shoulder pressing exercises. As all Primal ISO Machines have single levers, you can train using one arm or both to isolate the shoulder muscles. As the popularity of ISO Lever Machines grows, more and more athletes are employing these machines as the training machines of choice. Traditionally, the machine shoulder press exercise is performed seated, facing outwards from the machine and using fixed handles.\u003c\/p\u003e\n\u003cp\u003eOn the Primal ISO shoulder Press you can perform both a seated, front-facing press exercise and a standing machine-facing press. The machine is also engineered to support both single and dual-arm lifts and is also excellent for safely performing standing power presses, all of which make this the premier shoulder press machine on the market.\u003c\/p\u003e\n\u003cp\u003eThe ISO shoulder press is one of 8 Core Primal ISO Machines and the range is perfect for any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads. The quick release seat allows users to set the machine up quickly to the desired height.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850864730401,"sku":"PSSS0008","price":1999.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/PSSS0008-Alpha-Commercial-Fitness-Elite-ISO-Shoulder-Press.jpg?v=1720696833"},{"product_id":"primal-strength-monster-series-iso-chest-press","title":"Primal Performance Series ISO Chest Press","description":"\u003cp\u003eThe Primal Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training.\u003c\/p\u003e\n\u003cp\u003eISO lever plate-loaded machines have many benefits, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent movement of each machine arm\u003c\/li\u003e\n\u003cli\u003eConverging or diverging range of motion\u003c\/li\u003e\n\u003cli\u003eSafely isolating muscle groups\u003c\/li\u003e\n\u003cli\u003eMaximise weight used whilst applying a natural lifting motion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primal Performance Series ISO Chest Press offers a natural and very ‘true’ pressing motion and is a ‘must have’ item for any commercial gym or sports facility. Aside from its aesthetic appeal, the ergonomic and user-friendly design make this a far superior product to any chest press machine on the market. Simply add the weights required, adjust the seat height and you can utilise the machine for a range of chest pressing exercises. As all Primal ISO machines have single levers, you can train using one arm or both to isolate the chest muscles. As the popularity of ISO Lever Machines grows, more and more athletes are employing these machines as the training machines of choice.\u003c\/p\u003e\n\u003cp\u003eTraditional, fixed-arm chest press machines offer one range of motion however, the Primal version also supports single arm pressing and single arm, side-facing chest presses in additional to the traditional chest press position. As the chest press machine has extended weight pins, the machine can also be loaded for heavy partial reps, which can be performed with maximum safety by users.\u003c\/p\u003e\n\u003cp\u003eThe ISO Chest Press is one of twenty Primal ISO Machines and the range is perfect for any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads. The quick release seat allows users to set the machine up quickly to the desired height.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850865778977,"sku":"PSSS0007","price":1999.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/PSSS0007-Commercial-Elite-ISO-Chest-Press.jpg?v=1720696843"},{"product_id":"primal-strength-stealth-commercial-functional-trainer-dual-adjustable-pulley","title":"Primal Pro Series Functional Trainer \u0026 Accessories 2 x 100kg weight stack","description":"\u003cp\u003eThe Primal Pro Series Functional Trainer has been engineered to be an ultra-smooth, dual-adjustable pulley that will stand out in any commercial training facility. 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The functional trainer doesn’t have plastic pop pins or any inferior parts often found on cheaper dual pulleys or functional trainers and is finished with ionised-metal weight-stack pins, metal pop pins on the pulleys, bush-bearing pulley wheels and commercial grade cables. \u003c\/p\u003e\n\u003cp\u003eThe Primal Pro Series Functional Trainer has been designed to work seamlessly with the Primal Pro Series FID Bench or flat dumbbell bench. The FID Bench has a slightly smaller foot print, which is perfect for any dual-adjustable pulley or functional trainer.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850867056929,"sku":"PSSS0005","price":2599.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/psss0005-p8-front-image-commercial-elite-fitness-functional-trainer_1-1-1.jpg?v=1720696853"},{"product_id":"primal-strength-stealth-commercial-fitness-10-pair-dumbbell-rack-matte-black","title":"Primal Performance Series 10 Pair Dumbbell Rack","description":"\u003cp\u003eThe Primal Performance Series 10-Pair Dumbbell Rack is 1 of 8 storage racks in the Primal Pro Series storage range. The heavy-duty rack has matte black, tubular-steel frames to safely store heavy commercial dumbbells. The horizontal supports have a hardened-rubber saddle to protect the dumbbells when they are re-racked.\u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series 10-Pair Dumbbell Rack holds both the 2.5kg-25kg Pro Series Dumbbell Set and the 27.5-50KG Pro Series Dumbbell Set. The racks can be closely lined up to display an eye-catching ‘wall’ of Primal Dumbbells.\u003c\/p\u003e\n\u003cp\u003eWidth: 240cm x Depth: 79cm x Height: 82cm\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850868007201,"sku":"PSST0003","price":349.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/psst0003-stealth-commercial-fitness-10-pair-dumbbell-rack-matte-black-1-1.jpg?v=1720696863"},{"product_id":"primal-strength-stealth-monster-rack-system","title":"Primal Pro Series Rack System Light","description":"\u003cp\u003eThe Pro Series Rack System Light is a rack designed to cover the three most popular machines in a commercial gym, whilst taking up less space than a single piece of equipment. The highly compact Pro Series Rack System has been engineered for used in a full commercial gym facility, personal training studio, hotel, school or as a premium home gym solution. \u003c\/p\u003e\n\u003cp\u003eThe system includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e30mm knurled Smith Machine bar with sealed bearings and multi-hook options\u003c\/li\u003e\n\u003cli\u003eTwo, heavy-duty 100kg functional trainer stacks (5kg per plate) on a 2:1 ratio with full commercial-grade pulleys with sealed bearings for smooth and silent movement. 17kg resistance of the smith machine bar on it's own. \u003c\/li\u003e\n\u003cli\u003eCommercial, aircraft-grade pulley cables tested to a 1000kg capacity\u003c\/li\u003e\n\u003cli\u003eLaser-etched and numbered half rack holes\u003c\/li\u003e\n\u003cli\u003ePremium Lock Pin J-hooks and Spotter Catchers\u003c\/li\u003e\n\u003cli\u003eWide-grip, knurled chin-up handles with power-band support\u003c\/li\u003e\n\u003cli\u003eLandmine\/Row Olympic bar attachment for a wide range of row and functional core exercises\u003c\/li\u003e\n\u003cli\u003eMulti-grip, rubber and aluminium dip attachments\u003c\/li\u003e\n\u003cli\u003eLeg Support for dual or single attachment pull-downs\u003c\/li\u003e\n\u003cli\u003eHardened stainless steel, chrome, matte and hardened nylon finishes to ensure the system performs in a heavy-duty commercial environment\u003c\/li\u003e\n\u003cli\u003eIncludes; commercial grade carabiners and a range of 11 training attachments\n\u003cul\u003e\n\u003cli\u003e2 x Stirrup Handles\u003c\/li\u003e\n\u003cli\u003eDouble Handle Tricep Rope\u003c\/li\u003e\n\u003cli\u003eStraight Bar\u003c\/li\u003e\n\u003cli\u003eLand Mine\/Row Attachment\u003c\/li\u003e\n\u003cli\u003eSplit Squat Pad\u003c\/li\u003e\n\u003cli\u003eV Bar\/Row Handle\u003c\/li\u003e\n\u003cli\u003eDouble Handle Lat Pulldown Bar\u003c\/li\u003e\n\u003cli\u003eDip Attachments\u003c\/li\u003e\n\u003cli\u003eSafety Spotter Arms\u003c\/li\u003e\n\u003cli\u003eJ Hooks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003ePower band pegs for explosive lifts and training\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primal Pro Series Trainer System is designed to be used with any of the Primal Olympic Bars. Both the adjustable Spyder 2.0 Commercial Bench and the Primal Pro Series FID Bench fit seamlessly into the Trainer System.\u003c\/p\u003e\n\u003cp\u003e*Does not include Barbell, Bench and Performance Series Bumpers in Photo 1*\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850868957473,"sku":"PSPR0006","price":3299.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/mainimage3copy.jpg?v=1720696873"},{"product_id":"primal-strength-stealth-commercial-fitness-olympic-disc-barbell-rack-matte-nero","title":"Primal Pro Series Olympic Disc \u0026 Barbell Rack","description":"\u003cp\u003eThe Primal Pro Series Olympic Disc \u0026amp; Barbell Rack is 1 of 8 storage racks in the Primal Pro Series storage range. The commercial rack neatly combines Olympic barbell and Olympic weight plate storage.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Olympic Disc \u0026amp; Barbell Rack has 4 x 50mm diameter bar-holders and has 6 angled 50mm disc-holders. The bottom 2 holders can store 4 x 20kg Pro Series Rubber Olympic Discs each, the middle holders can hold 4 x 20kg or 5 x 15kg discs each, and the top holders can hold 5 x 10kg or 6 x 5kg discs each.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850870268193,"sku":"PSST0001","price":299.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/PSST0001fullloaded.jpg?v=1720696885"},{"product_id":"primal-strength-stealth-commercial-dip-attachment","title":"Primal Pro Series Dip Attachment For Half Power Rack","description":"\u003cp\u003eThe Primal Pro Series Dip Attachment fits 75mm box steel uprights. Specifically designed for our V2\/V3 Half and Full Racks, our Performance Wall, our folding squat stands and our pspr0022 Performance Series squat stands.\u003c\/p\u003e\n\u003cp\u003eThe Dip Attachment fits neatly on to the upright and then screws into the frame for added security.\u003c\/p\u003e\n\u003cp\u003eThe Commercial Dip attachment is tested to 250kg\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850870956321,"sku":"PSPR0008","price":135.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/webdip_2.jpg?v=1720696894"},{"product_id":"leg-press-attachment-for-elite-power-rack-smith-machine-functional-trainer-system","title":"Primal Pro Series Leg Press Attachment for PSPR0006","description":"\u003cp\u003eThe Performance Series System Leg Press Attachment is suitable for any user height. Simply rack and re-rack the leg press at any of the Smith Machine height options. 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The heavy-duty rack has a double-sided, matte black, tubular-steel frame to safely store ten commercial barbells. The horizontal supports have hardened-rubber J-Hooks to protect the barbells when they are re-racked.\u003c\/p\u003e\n\u003cp\u003eThe Pro Series Barbell Rack holds the full Pro Series Premium Rubber Nero Stainless Steel Handle Barbell 10-45kg Sets. 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The compact, space-saving design is perfect for any home or private training facility.\u003c\/p\u003e\n\u003cp\u003eIts multi-grip chin-up handles are coated in premium rubber for a smooth grip, which ensures they won’t deteriorate like inferior products over time, maintaining your hands and grip during the most vigorous workouts.\u003c\/p\u003e\n\u003cp\u003eThis functional trainer consists of a dual adjustable pulley attached to two 90kg weight stacks working up from 5kg. Metal pop-pins separate our powder-coated plates, connected via 1000kg rated cables, robust bush-bearing pulley wheels with each pulley arm having the option of 15 adjustment points. All held together on a solid and reliable 2mm steel frame, powder-coated in Matte Nero.\u003c\/p\u003e\n\u003cp\u003eIn the case of using a straight bar, cable handles or the golf attachment, our Primal compact dual adjustable pulley functional trainer has you covered. 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It has oversized, dual rip-resistant padding, multi-adjustable height and length supports with quick-release pop pins. The foot supports have metal end-caps to protect the upholstery.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850876166433,"sku":"PSSS0054","price":1099.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/Primal-Strength-GHD-2.jpg?v=1720696940"},{"product_id":"primal-strength-commercial-v2-belt-squat-machine","title":"Primal Performance Series Belt Squat Machine","description":"\u003cp\u003eRe-engineered to give even more training variety and with a sleek new look, the Primal V2 Belt Squat is designed to allow users to perform a full depth squat without loading the muscles of the lower back. You can now push your legs and glutes to the limit whilst avoiding troublesome back pain or fatigue!\u003c\/p\u003e\n\u003cp\u003eWith dual brake handles giving 2 choices of starting height, and a 3 position adjustable belt, it's easy to set the starting position to suit your height and individual squatting style; no more “taking a knee” to get the belt on.\u003c\/p\u003e\n\u003cp\u003eLoad up the bullhorns with up to 600kg of Primal Olympic plates, bands, or a combination of both and adjust the padded belt to the perfect position on your hips. Ready? Pull the lever to disengage the safety catch then use the support handles to keep your torso upright as you sit into a full depth squat with no lower back loading. Get the incredible quad, hamstring and glute activation that only squatting can provide, with none of the downsides of the traditional barbell movement. With your set complete, pull the lever to engage the safety catch and lower the lever to rest on the heavy duty solid steel pin, then you can safely remove the belt whilst still in a comfortable standing posture.\u003c\/p\u003e\n\u003cp\u003eThe V2 Belt Squat comes with more training functions than ever.\u003c\/p\u003e\n\u003cp\u003eDual brake pin positions allow the possibility of isometric “pin squats”. Lifting the weight to the mid point and then continuing to push against the unyielding resistance of the solid steel brake pin will build strength through the mid-range sticking point of the squat.\u003c\/p\u003e\n\u003cp\u003eThe redesigned main stem extends out to the front edge of the platform, leaving room for your hips so you can now comfortably perform a perfectly angled T-Bar row by simply clipping a cable handle handle to the carabiner.\u003c\/p\u003e\n\u003cp\u003eThe front ramp is designed to apply a pre-stretch to the posterior chain, giving a perfect position for performing Romanian Deadlifts with the lever stem. Just clip handle to the carabiner, stand with your toes elevated on the ramp, facing the platform, and allow the lever stem move down and away from your body as you perform each rep. You'll feel glute and hamstring pre-stretch and recruitment like never before, right from the very first rep.\u003c\/p\u003e\n\u003cp\u003eAdd the re-engineered dip handles and you can put an end to piles of plates clanking dangerously between your legs during loaded dips! With the choice of 3 bottom positions (brake 1, brake 2, or both brakes off) and 6 height options for the dip bars, you're assured of a safe and comfortable start position regardless of your height. Just clip the carabiner to the lever arm and get to work on your pecs, shoulders and triceps, then unclip the carabineer when your done.\u003c\/p\u003e\n\u003cp\u003eEngineered from heavy gauge commercial grade steel and finished in chip resistant matt nero powder coat the Primal Belt Squat is the optimum solution to building fantastic leg strength and development for anyone who finds squatting with the bar awkward or uncomfortable. 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