{"title":"Reset, Refresh, Reshape Your Space This Easter","description":"\u003cspan\u003eThis Easter it's time to reset your goals, refresh your routine, and reshape your space with up to 30% off on selected items.\u003c\/span\u003e","products":[{"product_id":"primal-strength-nexus-primary-fitness-double-tricep-rope-attachment","title":"Primal Pro Series Double Tricep Rope","description":"\u003cp\u003eThe Pro Series Double Tricep Rope is one of 7 Primal accessories and is a must have for any gym, PT studio or sports facility.\u003c\/p\u003e\n\u003cp\u003eTricep ropes are widely used for an array of tricep exercises and the Pro Series rope fits on all standard carabiner clips. It has a heavy-duty, thick, black rope with oversized rubber stoppers. This ensures users not only get an excellent grip on the rope but can utilise maximums weight without their hands slipping from the rope. 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The straight part of the lat bar has medium grips and close-grip, pull-down with ergo-grip.\u003c\/p\u003e\n\u003cp\u003eLat pull-downs are probably the most commonly performed cable exercise in any gym or sports facility when targeting the back and the heavy-duty Pro Series bar is perfect for this, and all other, cable pull-down exercises. The lat bar fits on all standard carabiner clips and has a heavy-duty, hardened-chrome bar, with a revolving, hardened-chrome centre. 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Both the adjustable Spyder 2.0 Commercial Bench and the Primal Pro Series FID Bench fit seamlessly into the Trainer System.\u003c\/p\u003e\n\u003cp\u003e*Does not include Barbell, Bench and Performance Series Bumpers in Photo 1*\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850868957473,"sku":"PSPR0006","price":3299.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/mainimage3copy.jpg?v=1720696873"},{"product_id":"primal-strength-stealth-commercial-fitness-olympic-disc-barbell-rack-matte-nero","title":"Primal Pro Series Olympic Disc \u0026 Barbell Rack","description":"\u003cp\u003eThe Primal Pro Series Olympic Disc \u0026amp; Barbell Rack is 1 of 8 storage racks in the Primal Pro Series storage range. 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All held together on a solid and reliable 2mm steel frame, powder-coated in Matte Nero.\u003c\/p\u003e\n\u003cp\u003eIn the case of using a straight bar, cable handles or the golf attachment, our Primal compact dual adjustable pulley functional trainer has you covered. It includes carabiner clips should you wish to fully accessorise this space-saving piece of equipment, ideal for any home environment.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850875543841,"sku":"PSSS0035","price":1499.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/whiteDualPulley.jpg?v=1720696931"},{"product_id":"primal-strength-stealth-commercial-fitness-bumper-plate-toast-rack-matte-black","title":"Primal Performance Series Bumper Plate Toast Rack (Matte Black)","description":"\u003cp\u003eThe Primal Performance Series Bumper Plate Toast Rack is a heavy duty rack with an angled-steel frame to safely store and move bumper plates.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Rack is mounted on commercial wheels so that it can easily be moved around the gym. 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Let PRIMAL be your partner on your fitness journey, and together, we'll help you break boundaries and achieve greatness.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850891960609,"sku":"PSAC0135","price":15.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/primal-strength-stainless-steel-skipping-ropes-PSAC2003.jpg?v=1720697122"},{"product_id":"primal-strength-parallette","title":"Primal Pro Series Parallette","description":"\u003cp\u003ePrimal steel parallettes are ideal for anyone with an interest in functional training, gymnastics, street workout, calisthenics, resistance training or even someone simply wanting to gain some functional strength or improve their physique. 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The Primal Adjustable Monolifts have been designed to move back into the rack once you have removed the bar from the j-hook and will remain there until you re-rack the bar.\u003c\/p\u003e\n\u003cp\u003eCompatible with most standard barbells including the Primal Safety Squat Bar.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e300kg Weight Capacity \u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850896515361,"sku":"PSPR0043","price":469.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/PSPR0043-Primal-Strength-Mono-Lift-Single.jpg?v=1720697205"},{"product_id":"primal-strength-commercial-glute-drive","title":"Primal Pro Series Glute Hip Drive 2.0","description":"\u003cp class=\"x_MsoNormal\"\u003e \u003c\/p\u003e\n\u003cdiv style=\"max-width: 1920px; max-height: 1080px;\" class=\"fusion-video fusion-youtube\"\u003e\n\u003cdiv class=\"video-shortcode\"\u003e\u003ciframe height=\"1080\" width=\"1920\" src=\"https:\/\/www.youtube.com\/embed\/QoQfCGGTNL0?wmode=transparent\u0026amp;autoplay=0\" title=\"YouTube video player\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"x_MsoNormal\"\u003ePrimal’s Glute Drive is the ultimate glute, hip drive machine. The machine is fully adjustable both in length and foot plate angle, allowing users to create the perfect hip thrust set-up.\u003c\/p\u003e\n\u003cp class=\"x_MsoNormal\"\u003eThe Primal Glute Drive has an oversized footplate with a fully rubberised, non-slip top layer. It has 5 different angle adjustments to create the perfect range and angle for each exercise and user type. The oversized plate allows for split stance and a wide range of foot placements.\u003c\/p\u003e\n\u003cp class=\"x_MsoNormal\"\u003eThe back pad is made from urethane foam covered by double-stitched, rip resistant pad. The frame glides on sealed double bearings, release the metal pop pin to quickly adjust your set-up length.\u003c\/p\u003e\n\u003cp class=\"x_MsoNormal\"\u003ePrimal have designed an auto-locking belt so that any user size can quickly lock themselves in the machine. Most Glute Drives have an awkward adjustable belt or bar which takes far too long to set-up, especially if two different body types are training together. The belt is supported by a double stitched, rip-resistant covered foam pad which keeps users comfortable under heavy load with out losing the feel with a soft pad.\u003c\/p\u003e\n\u003cp class=\"x_MsoNormal\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"x_MsoNormal\"\u003eLoadable Bullhorn Dimensions - 425mm x 50mm\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850896810273,"sku":"PSSS0124","price":1499.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/PSWB0015-Glute-Drive.jpg?v=1720697213"},{"product_id":"primal-strength-black-epdm-20mm-matting","title":"Primal Performance Series Black EPDM 20mm - Tile (1m x 0.5m) - INCLUDING CLIPS","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cli\u003ePremium, industry-leading smooth finish\u003c\/li\u003e\n\u003cli\u003eHigh impact to protect floors and equipment\u003c\/li\u003e\n\u003cli\u003eFlexible with a light bounce\u003c\/li\u003e\n\u003cli\u003eSlip resistant\u003c\/li\u003e\n\u003cli\u003eEasy to lay (interlocking fixers under the tile)\u003c\/li\u003e\n\u003cli\u003eEasy to clean\u003c\/li\u003e\n\u003cli\u003eMeet UK Fire and Smoke Emission Regulations\u003c\/li\u003e\n\u003cli\u003eSound resistant\u003c\/li\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Primal 20mm EPDM Premium 1m x 0.5m Gym Tile is our industry-leading premium gym tile. The tile is made up of two layers; a high-impact 17mm SBR and a 3mm premium EPDM smooth top layer. The tiles are connected using sunken plastic fixers underneath the base of the tile to ensure there is no movement. The result is a stunning gym floor finish.\u003c\/p\u003e\n\u003cp\u003eThe tiles come in black or black with a light grey fleck and are completed with a black bonded edge tile to ensure there are no trip hazards when finishing your space.\u003c\/p\u003e\n\u003cp\u003eThe tile is also available in a 40mm depth.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eEPDM rubber\u003c\/b\u003e (Ethylene Propylene Diene Monomer \u003cb\u003erubber\u003c\/b\u003e) is a high-density synthetic \u003cb\u003erubber\u003c\/b\u003e primarily used for high intensity training zones, it is heat resistant, extremely hard wearing with a clean smooth finish.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStyrene-butadiene rubber \u003c\/b\u003e(\u003cb\u003eSBR\u003c\/b\u003e) is derived from styrene and butadiene. These materials have good abrasion resistance and good aging stability when bonded, offering the perfect gym floor material for dropping heavy weights.\u003c\/p\u003e\n\u003cp\u003eThe Primal 20mm EPDM Premium 1m x 0.5m Gym Tile Spec:\u003c\/p\u003e\n\u003cp\u003eIf you require different thicknesses of matting, we stock mats in 40mm thickness. Please call for a custom quote. If unsure of matting requirements, simply tell us your room size and we will send you a quote.\u003c\/p\u003e\n\u003cp\u003eOnce the matting is laid please mop the matting with hot water to remove the silicone layer and leave the matting to dry before laying equipment. The matting is very hard wearing and only needs cleaned with hot soapy water.\u003c\/p\u003e\n\u003cp\u003eMinimum order of 6 required.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850907558177,"sku":"PSMA0430","price":29.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/Primal-Strength-EPDM-Mat-1.jpg?v=1720697352"},{"product_id":"primal-strength-standing-dual-scott-preacher-curl","title":"Primal Pro Series Standing Preacher Curl","description":"\u003cp\u003eThe Primal Standing Dual Scott \u0026amp; Preacher Curl Bench can be used from either side. With a choice of 45 or 90 degree injected moulded arm rest positions to fully isolate your biceps.\u003c\/p\u003e\n\u003cp\u003eEach barbell rest is coated to protect your bars and equipment from damage.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850908246305,"sku":"PSSS0122","price":599.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/PSSS0122-Dual-Scott-Preacher-Curl.jpg?v=1720697362"},{"product_id":"primal-strength-landmine-stand","title":"Primal Pro Series Landmine Stand","description":"\u003cp\u003eThe Primal Landmine Stand is constructed from high quality steel with integrated castor wheels allowing you to position it where you want with ease. The Landmine Stand allows for easier plate loading and a \"rackable\" point to start and finish lifts.\u003c\/p\u003e\n\u003cp\u003eThe Primal Landmine Stand comes with integrated 2 inch Olympic weight pins and the height of the stand can be adjusted easily with the pop pin.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850909131041,"sku":"PSAC3016","price":199.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/PSAC3016-Landmine-Stand.jpg?v=1720697370"},{"product_id":"primal-strength-3-tier-hex-box-rack","title":"Primal Pro Series 3-Tier Hex Box Rack","description":"\u003cul\u003e\n\u003cli\u003ePerfect addition for commercial, home or garage gyms\u003c\/li\u003e\n\u003cli\u003e3 tier shelves holding up to 12 pairs\u003c\/li\u003e\n\u003cli\u003eConstructed from box steel uprights\u003c\/li\u003e\n\u003cli\u003eCan be used for all types of dumbbells\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850910277921,"sku":"PSST0302","price":316.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/PSST0302-3-Tier-Hex-Dumbbell-Rack.jpg?v=1720697393"},{"product_id":"primal-strength-its-heavy-4-needle-steel-olympic-bar","title":"Primal Pro Series 4 Needle Steel 450kg Rated","description":"\u003cp\u003eThe Primal \"It's Heavy\" 4 Needle Steel Olympic Bar has been engineered to be used as a multi-purpose bar for Power-lifting, Weight-lifting and use in functional fitness boxes. When designing the “It's Heavy” bar we used 4-needle bearings for a smooth, reduced friction spin, with brass bushing for extra support. The bar is heavy duty and tested to 190,000 pounds per square inch.\u003c\/p\u003e\n\u003cp\u003eThe “It's Heavy” bar has no centre knurl, with dual classic knurling for Power and Olympic lifts and is warrantied for being dropped when used with quality bumper plates. The bar has a good flex\/whip for weight-lifting and will always spring back perfectly. The “Be Strong” bar has slightly less flex than the “It’s Heavy” bar. The Ionised black finish offers a great patina overtime.\u003c\/p\u003e\n\u003cp\u003eThe Primal \"It's Heavy\" 4 Needle Steel Olympic Bar has been designed for use in any sports facility, commercial gym, PT studio or home. We recommend using the “It's Heavy” bar with our Primal bumper plates.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850915291425,"sku":"PSBA0055","price":199.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/Primal-Strength-Chrome-Bar-2.jpg?v=1720697443"},{"product_id":"primal-strength-v3-home-bench","title":"Primal Personal Series V3 Home Bench","description":"\u003cul\u003e\n\u003cli\u003eFlat to Incline bench\u003c\/li\u003e\n\u003cli\u003eAdjustable to 5 positions\u003c\/li\u003e\n\u003cli\u003eIntegrated handles and wheels\u003c\/li\u003e\n\u003cli\u003eMax loading 250KG\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIntroducing the PRIMAL® Strength V3 Home Bench – a powerful, versatile addition to your personal gym that embodies the grit, passion, and innovation at the core of the PRIMAL® Personal Series. Designed with home gym enthusiasts in mind, this bench provides the perfect platform for you to unleash your true potential and conquer your fitness goals.\u003c\/p\u003e\n\u003cp\u003eThe PRIMAL® Strength V3 Home Bench is not just any ordinary bench – it's adjustable to 5 different positions, allowing for a wide variety of exercises to cater to your unique training needs. From flat to incline workouts this bench ensures you have the flexibility and adaptability to keep your routine fresh and challenging, driving further progress and growth in your strength journey.\u003c\/p\u003e\n\u003cp\u003eFeaturing integrated handles and wheels, the V3 Home Bench is as convenient as it is functional. You can effortlessly move it around your home gym, creating the perfect workout space to fit your needs. No more struggling with heavy, cumbersome equipment – the V3 Home Bench makes it easy to rearrange and optimize your training environment.\u003c\/p\u003e\n\u003cp\u003eBuilt with durability and performance in mind, the PRIMAL® Strength V3 Home Bench boasts a max loading capacity of 250KG. This robust design ensures it can withstand the rigours of your most intense workouts, providing a stable and secure platform for you to push your limits. This home bench truly has your back.\u003c\/p\u003e\n\u003cp\u003eInvest in the PRIMAL® Strength V3 Home Bench and experience the exceptional quality and performance that the PRIMAL® Personal Series has to offer. Designed for home gym equipment buyers seeking the perfect blend of functionality, durability, and convenience, the V3 Home Bench is the ideal solution to elevate your personal training journey.\u003c\/p\u003e\n\u003cp\u003eEmbrace the PRIMAL® way and forge your path to greatness with the PRIMAL® Strength V3 Home Bench. Unleash your inner strength and transform your home gym into a sanctuary of progress and achievement with this powerful, versatile piece of equipment.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850917617953,"sku":"PSWB0070","price":259.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/Primal-V3-Home-Bench.png?v=1720697472"},{"product_id":"primal-strength-v3-home-rack-with-lat-pull-row","title":"Primal Personal Series Home Rack with Dip \u0026 Landmine","description":"\u003cul\u003e\n\u003cli\u003eIncludes: Lat Pulldown and Low Row positions, Dip Handle, Landmine attachment, J-Hooks and Olympic Plate Storage pins\u003c\/li\u003e\n\u003cli\u003eMax loading 250KG\u003c\/li\u003e\n\u003cli\u003eDimensions 170cm x 167cm x 217cm (L x W x H) - inc storage pins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe PRIMAL Personal Series Home Rack is the ultimate strength training solution for those looking to elevate their home workout experience. Driven by our commitment to exceptional quality, durability, and performance, this versatile piece of equipment encapsulates the PRIMAL spirit, empowering you to unleash your full potential and push yourself to the limit from within the comfort of your own home\u003c\/p\u003e\n\u003cp\u003eOur Personal Series Home Rack is meticulously engineered to cater to a diverse range of strength exercises, ensuring you never run out of workout options. It includes Lat Pulldown and Low Row positions, a Dip Handle, Landmine attachment, J-Hooks, and Olympic Plate Storage pins – all designed to provide an exceptional workout experience in a space-efficient manner.\u003c\/p\u003e\n\u003cp\u003eWith a maximum loading capacity of 250KG, this multifunctional home rack is suitable for individuals of all fitness levels. Whether you're a seasoned athlete or a fitness enthusiast looking to push your limits, the PRIMAL Personal Series Home Rack enables you to reach your exercise goals at home without compromising on quality or performance.\u003c\/p\u003e\n\u003cp\u003eInvesting in the PRIMAL Personal brings unparalleled benefits to your home gym setup. You'll be equipping your space with industry-leading strength equipment that is built to last, allowing you to focus on your fitness goals without worrying about the durability of your gear.\u003c\/p\u003e\n\u003cp\u003eTransform your home gym experience with the PRIMAL Personal Series and witness the exceptional craftsmanship and performance that sets PRIMAL apart. Dare to challenge the status quo and embrace the relentless innovation that defines the PRIMAL brand. Equip your home gym with the best, and watch yourself discover your true strength potential.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eMaximum Weight Capacitys \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003ePulley attachment: 100KG\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eBar catcher: 150KG\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003ePull up bar: 120KG\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBull Horns: 50*220mm \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850918240545,"sku":"PSPR0034","price":499.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/homerack.jpg?v=1720697482"},{"product_id":"primal-strength-home-series-wall-mounted-single-pulley","title":"Primal Personal Series Wall Mounted Adjustable Single Pulley","description":"\u003cp\u003eThe Primal Modular Home Series is an exciting range of home gym products. Born from the demand to have both our home power rack and a cable system in one we have developed an affordable, customisable series to suit every home space. Every product in the modular series is compatible so that you can grow your rack from the base Modular Home Rack into a full system with cable cross over and lat pull down and row. Additional attachments for our Modular Series lines include a dip attachment and an Lat Pulldown padded bar. All lines have chromed 50mm bull horns for Olympic discs and a in home use 250kg rating.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpace Saving Design for use in your home or garage\u003c\/li\u003e\n\u003cli\u003eMulti Height Pulley with 2 Chromed 50mm Bull Horns\u003c\/li\u003e\n\u003cli\u003eVinyl Stirrup Handle \u0026amp; Carabiner Included\u003c\/li\u003e\n\u003cli\u003eExercises including – tricep pulldown, bicep curl, single arm row, single arm shoulder press and many more\u003c\/li\u003e\n\u003cli\u003e17 Adjustable Height Positions\u003c\/li\u003e\n\u003cli\u003e250kg In Home Rating\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850918764833,"sku":"PSSS0356","price":399.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/Primal-Strength-Home-Series-Wall-Mounted-Single-Pulley.jpg?v=1720697490"},{"product_id":"primal-strength-monster-series-front-facing-lat-pulldown","title":"Primal Pro Series Front Facing Lat Pulldown","description":"\u003cspan class=\"s1\"\u003eDual Lever loading system keeps tension on the muscle through the whole repetition. \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eWidth adjustable, free-floating rotating handles on a precision laser cut mount make any grip possible.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eAdjustable seat can be moved forward or backwards to alter the angle of the resistance arm.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eHigh Quality heavy gauge steel frame \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eSuper smooth Industrial grade pillow block bearings \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eThe Primal Front Facing Lat Pulldown provides a safe and comfortable method to overload the muscles of the lats and upper back. Rotating, width adjustable handles let you take any grip you wish, and the adjustable position seat allows both “pulldown” and “high row” movements to be performed. \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eFeatures\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eAdjustable seat position.\u003c\/b\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eSet the seat all the way forward for a near vertical Pulldown, or move it back and the angle changes to be a High Row. Find the perfect position to isolate either lats or upper back \/ rear delts. \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eAdjustable Grip Width\u003c\/b\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eThe width of the handles is easily adjusted with a pop pin, from a wide grip pronated grip pulldown, to a close grip supinated or neutral grip set up, anything is possible. \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSwing Arm Handle Mount\u003c\/b\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eThe free rotating handles are mounted on a swing arm, allowing the line of force to adjust as the lever arm moves down towards your body. This leads to an exceptionally smooth and comfortable motion that automatically adjusts to your bodies preferred motion path. \u003c\/span\u003e\u003cbr\u003e\u003cb\u003eFreely Rotating 360 degree handles\u003c\/b\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eThe bearing mounted handles can rotate freely even during a rep. If you or your clients struggle with painful wrists or elbows during pulldowns, or have shoulder issues that create pain in specific positions, then the ability to rotate your grip to any angle you wish during back movements could be just what you're looking for to alleviate discomfort and allow continued strength and muscle building in a safe and comfortable range of motion.\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eThe Primal Front Facing Lat Pulldown provides maximum stimulation for the lats and upper back muscles in both pulldown and high row exercises.\u003c\/span\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":49850921156897,"sku":"PSSS0409-2","price":1999.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/6522\/9601\/files\/frontlat.jpg?v=1720697521"},{"product_id":"primal-strength-pu-studio-pump-set-x-10-with-rack","title":"Primal Performance Series PU Studio Pump Set x 10 with Rack","description":"\u003cp\u003ePrimal Performance Series our new PU studio pump set with rack.\u003c\/p\u003e\n\u003cp\u003eThe set includes 10 x individual PU studio pump sets with storage rack.\u003c\/p\u003e\n\u003cp\u003eEach studio set has 1x barbell (6.5kg), 1x lock jaw collars, 2x1.25kg plates, 2x 2.5kg plates 2x 5kg plates and then an extra 6x 5kg plates.\u003c\/p\u003e\n\u003cp\u003eThe 30mm plates have been designed to complement our PU Olympic discs with our signature plate mould which has easy grip handles and then a brushed steel centre for longevity.\u003c\/p\u003e\n\u003cp\u003eThe set includes a solid steel bar and unique lock jaw collars to accommodate a 30mm bar. 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The disc loading low row, complete with a footplate, adds a dynamic dimension to your training routine.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDipping Handles: The included dipping handles allow you to target your triceps and chest effectively, expanding your exercise possibilities.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLandmine Attachment: The integrated landmine attachment opens up a host of rotational and core exercises to diversify your regimen.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWeight Plate Storage and Olympic Bar Holders: Utilise the 2 weight plate storage bullhorns and 2 Olympic bar holders to keep your space organised and equipment within easy reach.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eMulti-Grip Pull-Up Frame: The multi-grip pull-up frame provides various hand positions for pull-up variations, contributing to a comprehensive upper body workout.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAdditional Accessories Included: Benefit from the short bar and lat pulldown bar included with the rack, ensuring you have the tools you need for effective training.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eRobust Construction: Crafted from 60mm x 2mm box steel, the main frame ensures durability and stability during intense workouts.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBlack Powder-Coated Finish: The sleek black powder-coated frame finish not only enhances the rack's visual appeal but also adds a layer of protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWeight Capacity: With a maximum weight capacity of 150kg for pull-ups, 250kg for the rack, and 150kg for the pulley system, this half rack is designed to accommodate various exercises and users.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Primal Personal Series Ultimate Half Rack is your all-in-one solution for versatile strength training. 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